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The Layout of Creative Marketing Begins with…

Creativity for converting more people to Customers. Let’s face it, the variety of ways to get a customer in the B2B small business is an unknown number. If you where looking at a map of [...]

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Effective team building in your business marketing starts with each employee...

and their willingness to learn, some by trial and error. Marketing, advertising and sales people are usually a good mix with a sharp skill set of customer knowledge. They usually have different diverse...

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5 Facts You Should Know About…

building a marketing strategy that works. A marketing manager uses the best strategies to accomplish the planning and goals set by upper management. There are many tactical tools at his or her disposal...

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How to Create A Marketing Mission Statement…

that will get you closer to your customers. Somewhat different from the corporate mission statement, the marketing mission statement focuses on a marketing planning purpose. Think of your marketing...

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Marketing goals are based on past customer experiences.

Learn how to create marketing goals when a customizing a direct marketing strategy.  The why and how you need to begin today. Marketing goals should be determined by what the company has achieved...

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How five marketing strategies, used in a B2B company…

will provide growth in client acquisition. When evaluating existing marketing and advertising programs, there are a variety of solutions and ideas to reach your goals. There are much needed leadership...

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How Personalized and Database Marketing are…

Valuable to Today’s Small Business Marketing. Most marketers believe their copywriting must be relevant to potential and existing customers in a database. One size fit’s all is great for socks, but...

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How to See the Value In The Direct Marketing Infographic…

and what to use in your marketing and advertising. Yes, the infographic at first glance is somewhat daunting. For some viewing it may look like a mumble jumble infographic. I, as a marketer, visualize...

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Finding relevant customer benefits…

begins with a feature or two of your products. A new home has hardwood floors. That is a feature. A benefit of hardwood floors is they last longer, increasing the resale value of the home. [...]

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Valuable Pointers That Will Help You…

Navigate The Course of Marketing and Sales Using Personalization When it comes to direct marketing personalization, is your database or CRM, last usage date from the previous decade. You are not alone....

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